2026 Summit Agenda
Two days of executive roundtables, keynotes, and networking focused on how AI is reshaping web hosting — and what hosting and security leaders must do about it.
Each roundtable block runs two parallel tracks — Hosting and Security — with AI as the connecting thread across every session, keynote, and conversation.
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All times shown in Iceland local time (GMT)
Day One
AI, Strategy & The Future Hosting Stack
Day One – AI, Strategy & The Future Hosting Stack
| Time | Type | Session Details |
|---|---|---|
10:00 – 10:30 | networking | Arrival & Networking Coffee Open networking
|
10:30 – 11:00 | keynote | The Next Web: When Machines Browse, Build, and Buy Gamlabio Theater Machines now generate more internet traffic than humans. AI agents are browsing, shopping, and transacting on our behalf, while AI tools are building more of the web than ever before. This keynote explores what the internet of tomorrow could look like, how businesses need to rethink their websites for a machine-majority world, and why trust may become the web's most valuable — and most profitable — commodity. |
11:15 – 12:30 | roundtable | Executive Roundtables – Block 1: Winning Trust and Revenue in an AI-First Market Petersen Suite What AI-era buyers now expect from a hosting provider, and how protection becomes a credible, sellable part of that relationship rather than a checkbox. Attendees select one of the two parallel tracks below to join. Hosting Track Customer Expectations in an AI-First Market — how vibe coding platforms and AI-powered control panels are changing what customers expect from hosting providers, from building and deploying websites through natural language to simplifying everyday management, and what these shifts mean for onboarding, support, and customer trust. Security Track These Are Not the Bots You’re Looking For — Not every bot is here to help. Explore how malicious bots threaten websites, distort analytics, and disrupt digital businesses. Learn how to separate useful automation from harmful traffic and protect your site without getting in the way of real users. |
12:30 – 14:30 | break | Networking Lunch2-hour networking lunch |
14:30 – 15:45 | roundtable | Executive Roundtables – Block 2: Defending the Stack Petersen Suite Governance, guardrails, and Zero Trust — two foundational shifts every hosting executive must navigate in 2026. Attendees rotate to a new track of their choice. Hosting Track Building Agentic AI Workflows with Governance & Guardrails — using the A.G.E.N.T. model to audit existing workflows, gauge risk and readiness, engineer practical AI automation, navigate governance requirements, and track outcomes as hosting companies move from AI experiments to real operational workflows. Security Track AI on Both Sides of the Stack — defending hosting platforms from AI-accelerated attacks while securing the AI-built apps landing on them. Layer by layer: crawler load at the edge and who pays for it, exploit windows shrinking faster than customers patch, isolation as Node.js apps arrive on shared and VPS plans, and hardening the software stack underneath. |
15:45 – 16:00 | break | Afternoon Break |
16:00 – 17:00 | roundtable | Executive Roundtables – Block 3: The Frontline — Support Queues and the Most-Targeted Stack Petersen Suite The two places customers feel your business first — the support desk and their WordPress site — and how AI is reshaping both. Attendees pick the track most relevant to their role. Hosting Track Customer Support & Success in an AI-First Hosting Business — where AI agents help, where they create new failure modes, and how to redesign support org structures and SLAs around them. Security Track When a Customer Site Gets Hacked by AI: Who Fixes It, Who Pays, Who Stays? — using WordPress as the starting point to explore incident response, recovery costs, and the responsibilities of hosting providers, security vendors, and customers—and how providers can reduce support demands and protect customer trust when an attack happens. |
17:00 | event |
Open networking
- •Morning Coffee
- •Informal introductions and agenda walkthrough
Machines now generate more internet traffic than humans. AI agents are browsing, shopping, and transacting on our behalf, while AI tools are building more of the web than ever before. This keynote explores what the internet of tomorrow could look like, how businesses need to rethink their websites for a machine-majority world, and why trust may become the web's most valuable — and most profitable — commodity.
What AI-era buyers now expect from a hosting provider, and how protection becomes a credible, sellable part of that relationship rather than a checkbox. Attendees select one of the two parallel tracks below to join.
Customer Expectations in an AI-First Market — how vibe coding platforms and AI-powered control panels are changing what customers expect from hosting providers, from building and deploying websites through natural language to simplifying everyday management, and what these shifts mean for onboarding, support, and customer trust.
These Are Not the Bots You’re Looking For — Not every bot is here to help. Explore how malicious bots threaten websites, distort analytics, and disrupt digital businesses. Learn how to separate useful automation from harmful traffic and protect your site without getting in the way of real users.
Networking Lunch
2-hour networking lunch
Governance, guardrails, and Zero Trust — two foundational shifts every hosting executive must navigate in 2026. Attendees rotate to a new track of their choice.
Building Agentic AI Workflows with Governance & Guardrails — using the A.G.E.N.T. model to audit existing workflows, gauge risk and readiness, engineer practical AI automation, navigate governance requirements, and track outcomes as hosting companies move from AI experiments to real operational workflows.
AI on Both Sides of the Stack — defending hosting platforms from AI-accelerated attacks while securing the AI-built apps landing on them. Layer by layer: crawler load at the edge and who pays for it, exploit windows shrinking faster than customers patch, isolation as Node.js apps arrive on shared and VPS plans, and hardening the software stack underneath.
Afternoon Break
The two places customers feel your business first — the support desk and their WordPress site — and how AI is reshaping both. Attendees pick the track most relevant to their role.
Customer Support & Success in an AI-First Hosting Business — where AI agents help, where they create new failure modes, and how to redesign support org structures and SLAs around them.
When a Customer Site Gets Hacked by AI: Who Fixes It, Who Pays, Who Stays? — using WordPress as the starting point to explore incident response, recovery costs, and the responsibilities of hosting providers, security vendors, and customers—and how providers can reduce support demands and protect customer trust when an attack happens.
Day Two
AI Operations, Compliance & What's Next
Day Two – AI Operations, Compliance & What's Next
| Time | Type | Session Details |
|---|---|---|
10:00 – 10:30 | networking | |
10:30 – 11:00 | keynote | AI Fireside Chat Gamlabio Theater AI, Regulation & Resilience: The New Rules of Digital Infrastructure
|
11:15 – 12:30 | roundtable | Executive Roundtables – Block 4: Governing and Securing the AI Stack Petersen Suite A practical look at the open-source projects behind AI platforms — how they are governed, evaluated, and influenced — alongside how hosting providers can package security customers understand and value. Attendees select one of the parallel tracks. Hosting Track A working session on how the open source projects behind AI platforms are governed, what hosting leaders look for before depending on one, and how companies gain a voice in the projects they rely on — AI platforms run on Linux and a long list of other open source projects, and each of those projects is governed differently. Some are led by neutral foundations, some by a commercial company, and some by a small group of maintainers. In this executive roundtable, hosting and infrastructure leaders will compare how they evaluate the projects they depend on, including governance, maintainer health, license and trademark terms, security response, and new obligations under the EU Cyber Resilience Act. The discussion also covers how companies gain a voice in those projects through sponsorship, engineering time, and leadership. Participants will leave with a group-built checklist of questions to ask before a business depends on an open source project. Security Track Positioning: Security Customers Will Pay For — Packaging, Positioning and Proving Value. Selling security isn’t just a checkbox in the shopping cart. This roundtable will explore how hosting providers can package protection customers understand, position it around the problems it solves and the value it creates, price it appropriately for the market, and equip sales and support teams to have credible security conversations—building trust, improving adoption, and growing revenue without relying on fear tactics or technical overload. |
12:30 – 14:30 | break | Networking Lunch |
14:30 – 15:45 | roundtable | Executive Roundtables – Block 5: AI in Practice — Getting Found, Getting Protected Petersen Suite Two places AI is already changing day-to-day operations: how buyers discover you through LLM-driven search, and what AI-driven detection actually delivers in production. Attendees choose one track. Hosting Track AI Search Visibility for Hosting & Infrastructure Companies — winning discovery in the era of LLM-driven search (ChatGPT, Perplexity, Google AI Overviews); structuring technical content, schema, and brand signals so AI engines cite your platform when buyers ask which provider to choose. Security Track AI-Powered Supply Chain Attacks — defending against the new frontier of threats targeting hosting providers, their software dependencies, and their customers. |
15:45 – 16:00 | break | Afternoon Break |
16:00 – 17:00 | roundtable | Executive Roundtables – Block 6: M&A in the New Hosting Era Petersen Suite How AI-driven company creation, shifting valuations, tighter capital markets, and changing buyer expectations are reshaping hosting acquisitions, rollups, and exits. Hosting Track M&A in the New Hosting Era — how AI-driven company creation, shifting valuations, tighter capital markets, and changing buyer expectations are reshaping hosting acquisitions, rollups, and exits. This roundtable will explore what makes a hosting company valuable now, what acquirers are really looking for, and how leaders should prepare for the next wave of consolidation. |
17:00 – 17:30 | session | Summit Closing Session Gamlabio Theater What Comes Next for AI-Era Digital Infrastructure
|
AI, Regulation & Resilience: The New Rules of Digital Infrastructure
- •How AI is accelerating both compliance pressure and the tools to meet it
- •Data sovereignty, security standards, and sustainability mandates in an AI-driven market
- •Preparing hosting infrastructure for regulatory and AI acceleration in parallel
A practical look at the open-source projects behind AI platforms — how they are governed, evaluated, and influenced — alongside how hosting providers can package security customers understand and value. Attendees select one of the parallel tracks.
A working session on how the open source projects behind AI platforms are governed, what hosting leaders look for before depending on one, and how companies gain a voice in the projects they rely on — AI platforms run on Linux and a long list of other open source projects, and each of those projects is governed differently. Some are led by neutral foundations, some by a commercial company, and some by a small group of maintainers. In this executive roundtable, hosting and infrastructure leaders will compare how they evaluate the projects they depend on, including governance, maintainer health, license and trademark terms, security response, and new obligations under the EU Cyber Resilience Act. The discussion also covers how companies gain a voice in those projects through sponsorship, engineering time, and leadership. Participants will leave with a group-built checklist of questions to ask before a business depends on an open source project.
Positioning: Security Customers Will Pay For — Packaging, Positioning and Proving Value. Selling security isn’t just a checkbox in the shopping cart. This roundtable will explore how hosting providers can package protection customers understand, position it around the problems it solves and the value it creates, price it appropriately for the market, and equip sales and support teams to have credible security conversations—building trust, improving adoption, and growing revenue without relying on fear tactics or technical overload.
Networking Lunch
Two places AI is already changing day-to-day operations: how buyers discover you through LLM-driven search, and what AI-driven detection actually delivers in production. Attendees choose one track.
AI Search Visibility for Hosting & Infrastructure Companies — winning discovery in the era of LLM-driven search (ChatGPT, Perplexity, Google AI Overviews); structuring technical content, schema, and brand signals so AI engines cite your platform when buyers ask which provider to choose.
AI-Powered Supply Chain Attacks — defending against the new frontier of threats targeting hosting providers, their software dependencies, and their customers.
Afternoon Break
How AI-driven company creation, shifting valuations, tighter capital markets, and changing buyer expectations are reshaping hosting acquisitions, rollups, and exits.
M&A in the New Hosting Era — how AI-driven company creation, shifting valuations, tighter capital markets, and changing buyer expectations are reshaping hosting acquisitions, rollups, and exits. This roundtable will explore what makes a hosting company valuable now, what acquirers are really looking for, and how leaders should prepare for the next wave of consolidation.
What Comes Next for AI-Era Digital Infrastructure
- •Collective insights from two days
- •Key AI, security, and sustainability trends to watch over the next 24 months
- •Final networking guidance and next-steps