About
Aaron is an international speaker, open source advocate, and outgoing introvert. He has been helping companies create, and bring to market, compelling and competitive product offerings for the last 10 years for brands such as GoDaddy, Newfold Digital, A2Hosting, hosting.com, and now as VP of Product at Monarx. He's been a regular contributor to the WordPress open source project for nearly two decades and applies his knowledge of, and passion for, open source to align companies with those projects to improve their own products and offerings while providing better and more secure open source solutions to their customers.
Sessions & Roundtables
When a Customer Site Gets Hacked by AI: Who Fixes It, Who Pays, Who Stays?
Executive Roundtables – Block 3: The Frontline — Support Queues and the Most-Targeted Stack
using WordPress as the starting point to explore incident response, recovery costs, and the responsibilities of hosting providers, security vendors, and customers—and how providers can reduce support demands and protect customer trust when an attack happens.
Positioning: Security Customers Will Pay For
Executive Roundtables – Block 4: Governing and Securing the AI Stack
Packaging, Positioning and Proving Value. Selling security isn’t just a checkbox in the shopping cart. This roundtable will explore how hosting providers can package protection customers understand, position it around the problems it solves and the value it creates, price it appropriately for the market, and equip sales and support teams to have credible security conversations—building trust, improving adoption, and growing revenue without relying on fear tactics or technical overload.
AI-Powered Supply Chain Attacks
Executive Roundtables – Block 5: AI in Practice — Getting Found, Getting Protected
defending against the new frontier of threats targeting hosting providers, their software dependencies, and their customers.