About
Michiel Grotenhuis is the CEO of BrandForge, a company he founded, which specializes in helping brands unlock growth through performance marketing, technology, and data-driven strategies. Under his leadership, BrandForge has grown significantly, establishing itself as a key player in digital advertising, performance marketing, and data analytics across various sectors including retail, finance, and automotive. His expertise encompasses digital transformation, programmatic advertising, and leveraging data for strategic business outcomes. Prior to founding BrandForge, Michiel held leadership roles at media and marketing organizations, including GroupM and Sanoma, where he was responsible for digital business development, media sales, and programmatic trading. His extensive background in digital media and data-driven strategy development makes him a relevant voice on the intersection of marketing, technology infrastructure, and future digital trends.