Spotlight: Carolyn Shelby Leads Executive Roundtable at Atlas Digital Summit 2026

We are delighted to announce Carolyn Shelby, Vice President, Strategy at NorthSide Metrics, as a distinguished Executive Roundtable Lead for the Atlas Digital Summit 2026. Held in Reykjavik, Iceland, from September 28–29, 2026, this exclusive, invite-only conference gathers C-level leaders in hosting, data center, AI infrastructure, and security.

Carolyn brings three decades of unparalleled experience at the nexus of infrastructure, content systems, and enterprise strategy. Her insights are critical for executives navigating how their organizations are discovered and evaluated by search engines, AI platforms, and the complex decision systems shaping today’s digital landscape. As VP Strategy at NorthSide Metrics and through CSHEL Search Strategies, she advises leadership on pivotal areas like AI-driven discovery, platform growth, and content governance.

Carolyn's career journey includes co-founding one of the earliest commercial ISPs, leading SEO for global Disney properties including ESPN, StarWars.com, and Marvel.com, and driving a 166% increase in search traffic at the Chicago Tribune.

Her session promises a deep dive into the strategic implications of evolving digital platforms for high-level decision-makers. Given her extensive background, from pioneering internet infrastructure to scaling enterprise SEO for global brands, attendees can expect actionable intelligence on protecting and enhancing their digital footprint in an AI-first world.

As a strategic advisor to Yoast and a frequent keynote speaker, Carolyn consistently delivers forward-thinking perspectives. Her contributions to the Atlas Digital Summit will undoubtedly be a highlight, offering invaluable guidance on future-proofing digital strategies and leveraging AI for competitive advantage.

The Atlas Digital Summit is an exclusive opportunity to connect with peers and thought leaders like Carolyn Shelby.